Growth marketing specialist with 6+ years of experience in SEO, product marketing, and brand growth. I write about what actually works in search and marketing.
A few years ago, on-page SEO mostly meant picking a keyword and repeating it in the right places. That is no longer enough. People now get answers from Google’s AI summaries, ChatGPT and Perplexity, often without clicking a single link. Being ranked is no longer the whole goal. You also want to be the source […]
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